It posted for two months. Nobody touched it.
Catálogo do Amor turns the old party game, the printed list of single guests, into a digital catalog people open on their phones. Not a dating app. A catalog for one event, alive only on the night it matters.
You describe the brand in plain words. Celevor read catalogodoamor.com, learned the voice, and wrote a 60-day plan. Then it published to Instagram every day and built and launched the Meta ads, on its own. Here it ran on full autopilot. You can review everything before it goes out, or let it run like this.
A two-month storyline, built from a short plain-words description of the brand
It built the plan off a brand model it pulled from the website alone: voice, audience, palette and four more dimensions, none of it briefed by a person.
Five arcs, written around the calendar people actually live by:It scheduled itself around Brazil's Valentine's Day in June, Santo Antônio, São João and Dia do Amigo. Coherent from day 1 to day 60. No one told it when the festivals were.
Real posts, published on @catalogodoamor
Then the same Celevor ran the ads. The numbers came back well above the market.
More than twice the clicks a normal ad gets. Almost no campaign reaches that.
Each click cost loose change. More than 10 times cheaper than the market.
A new signup for less than a coffee.
A small town's worth of people in one week, for under R$800. Reaching that many at that cost is the part most ad budgets never crack.
Real Meta Ads campaign on our own account, lead generation in Brazil, March 2026. Comparisons are Meta and industry averages for the same market.
Loud and joyful was the easy part. Now watch it go quiet for a brand that whispers.
Next case · Aura Alpes